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Privacy policy

Privacy Policy

Last Updated: September 1, 2025

This Privacy Policy explains how myBloom Superfoods (“myBloom,” “we,” “our,” or “us”) collects, uses, and shares your personal information. By visiting our website, purchasing our products, or otherwise interacting with us, you agree to this Policy and our Terms & Conditions. 

 

 

1. What This Privacy Policy Covers

This Policy applies to personal information we collect through our website, subscription services, email and SMS communications, and social media. It does not apply to information collected from employees, contractors, or job applicants. 

 

 

2. Personal Information We Collect

We may collect the following categories of personal information:

  • Identifiers: Name, email, phone number, mailing/billing address, account login credentials, social media handles.

  • Commercial and Financial Information: Payment details (processed securely by Stripe and PayPal), order history, subscription status, purchase preferences.

  • Internet/Device Information: IP address, browser type, device identifiers, browsing activity on our site, interactions with our emails/ads.

  • Demographic Information: Age, gender, location.

  • Audio/Visual: Customer service recordings or content you voluntarily provide (e.g., reviews).

  • Communications: Emails, messages, or other communications you send us (including reviews, questions, or survey responses).

  • Inferences: Preferences, interests, and purchase tendencies derived from other data.

We have collected the same categories of information in the past 12 months. 

 

 

3. How We Collect Information

We collect information directly from you (e.g., when you create an account, place an order, sign up for emails/texts, or contact customer service) and automatically through technologies like cookies, pixels, and analytics. We may also receive information from third parties (e.g., social media platforms, ad partners, data providers). 

 

 

4. Purposes of Collection

We use your personal information to:

  • Process orders and manage subscriptions.

  • Provide customer support.

  • Personalize your experience and product recommendations.

  • Send marketing communications (emails, texts, ads).

  • Analyze and adjust our website and marketing performance.

  • Improve our products and services.

  • Detect fraud and ensure security.

  • Comply with legal obligations.

 

 

5. How We Share Information

We do not sell your personal information. We may share your information with trusted third parties in the following categories:

  • E-commerce Platform: Shopify, which powers our online store.

  • Payment Processors: e.g. Stripe and PayPal and others (to process your payments securely).

  • Analytics & Advertising Partners: e.g. Google Analytics and Meta (Facebook/Instagram) and others for site analytics, targeted ads, and marketing measurement.

  • Marketing & Communications Providers: Third-party email and SMS providers that help us send newsletters, campaigns, and updates.

  • Subscription Management: Third-party tools to manage recurring orders and subscriptions.

  • Shipping & Fulfillment Providers: Partners that package and deliver your orders.

  • Legal/Compliance: If required by law, regulation, or court order, or to protect rights and safety.

  • Legal and Safety Obligations: When required by law or to protect our rights or users.

  • Business Transfers: In case of a merger, acquisition, or sale of assets.

We may also share aggregated or de-identified data that cannot reasonably identify you. 

 

 

6. Cookies and Tracking

We use cookies, pixels, and similar technologies to:

  • Operate our website and shopping cart.

  • Measure traffic and performance  

  • Deliver relevant advertising 

You can control cookies through your browser settings or via opt-out tools (such as www.youradchoices.com). 

 

 

7. Data Retention and Security

We retain personal information for as long as needed to provide services, comply with legal obligations, and protect our rights. We use reasonable technical, administrative, and physical safeguards to protect your data, though no system is 100% secure. 

 

 

8. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect information from them. If we learn we have done so, we will delete it. 

 

 

9. U.S. State Privacy Rights

Residents of certain U.S. states (including California, Colorado, Connecticut, Virginia, and others) have additional rights regarding personal information. These may include the right to:

  • Know/Access: Request what personal information we have collected.

  • Portability: Request a copy of personal information in a portable format.

  • Correction: Request correction of inaccuracies.

  • Deletion: Request deletion of information, subject to certain exceptions.

  • Opt-Out: Opt out of sales, sharing, or targeted advertising.

  • Appeal: Appeal if we deny a request.

California “Shine the Light”

California residents may request a list of third parties with whom we shared personal information for marketing purposes in the last year.

Nevada Residents

Nevada residents may request to opt out of the sale of personal information by emailing us.

Global Privacy Control

We recognize Global Privacy Control (GPC) signals where required by law as an opt-out of sales/sharing.

To exercise your rights, email us at privacy@mybloom-superfoods.com. We may need to verify your identity before processing requests.

We do not discriminate against anyone for exercising these rights. 

 

 

10. Notice of Financial Incentive (Rewards/Referral Program)

From time to time, we may offer rewards or referral programs where customers provide personal information (e.g., name, email, birthday, or referral details) in exchange for product discounts or credits.

  • Participation is voluntary.

  • The value of these incentives is reasonably related to the value of the data provided (estimated at under $20).

  • You may withdraw at any time by unsubscribing from program emails or contacting us at hello@mybloom-superfoods.com. 

 

 

11. Your Choices

  • Email Marketing: You can unsubscribe at any time via the “unsubscribe” link in our emails.

  • SMS Marketing (if applicable): You can opt out by replying STOP to our messages.

  • Cookies/Tracking: Adjust your browser settings or use opt-out tools.

 


12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with the “Last Updated” date. 

 

 

13. Contact Us

If you have questions or wish to exercise your privacy rights:

  • Email: privacy@mybloom-superfoods.com

  • Arctic Fox, LLC. 4845 Pearl East Circle, Boulder, CO 80301